Photonic Web Services can also establish and manage your Google and Facebook ad campaigns.
Both Google and Facebook ads are "pay per click" (PPC) based. Typically they are designed to increase traffic to your website - not relying solely on your website popping up on a search result.
Google ads are designed to pop up when someone types in a search phrase relating to your business. The frequency with which your ad pops up depends on a number of factors such as the budget you have allocated to the ad campaign and the amount of competition there is. You only pay if someone clicks on your ad and goes through to your website.
Facebook offers various different types of ads relating to your Facebook page or the ad could be promoting your website.
Both Google and Facebook ads are very effective in promoting your website and thus your business but only if they are administered properly. Due to the complexity we would have to quote separately for this.
Our recommendation is to start off slowly and increase your budget as you fine-tune your ad campaigns, if necessary.